Mobile banking brings a smile in Thailand
Mobile financial services builds on the trust end-users have in their network. Thailand’s DTAC was keen to build on Telenor’s established success in Pakistan
Jaew is Telenor’s financial service in Thailand. The symbol provides links to Telenor with its organic shape but is also sufficiently independent to carve a new space in mobile banking.
Since its launch it has attracted 3 million new customers. As a result the brand is being considered for roll-out in Myanmar, Malaysia and soon to more business units under different local names.
Between its launch and March 2015, there were almost 120,000 transactions a month, worth 90 million Baht.
Helping the unbanked to benefit from the ease of using mobile banking. The brand needs to convey trust, simplicity and security.