Banking for the Unbanked

Mobile banking brings a smile in Thailand

Mobile financial services builds on the trust end-users have in their network. Thailand’s DTAC was keen to build on Telenor’s established success in Pakistan
  • Client Telenor Financial Services
  • Deliverables Branding & strategy
  • Jaew is Telenor’s financial service in Thailand. The symbol provides links to Telenor with its organic shape but is also sufficiently independent to carve a new space in mobile banking.

  • Since its launch it has attracted 3 million new customers. As a result the brand is being considered for roll-out in Myanmar, Malaysia and soon to more business units under different local names.

    Between its launch and March 2015, there were almost 120,000 transactions a month, worth 90 million Baht.

Helping the unbanked to benefit from the ease of using mobile banking. The brand needs to convey trust, simplicity and security.
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