A love brand in 13 markets

One key to successful international growth is a brand people actively desire

For eight years Pajama supported Norway’s second largest company as brand guardian. A journey marked by constant innovation and success.
  • Client Telenor Group
  • Deliverables Branding, strategy, brand architecture, digital, exhibition, environment, advertising and film
  • Visit Website telenor.com
  • Telenor Group is the world’s 6th largest international mobile operator with national operations in 13 countries and over 200 million subscribers.

    One of our first assignments was to animate the originally 2D brand symbol (sometimes called the propeller) for use in TV commercials. We made six short clips which could be combined and run forwards or backwards over other video, a flexible resource that delivered great value.

    We created the online brand management resource, a massive guideline and asset store called Brand Centre, and took it through two further complete redesigns and builds.

  • We met annually with operating companies as far afield as India and Myanmar to advise on how to get best results from the brand in local markets.

    We made apps, films, exhibition stands, interiors and exterior branded spaces, reports, poster and press advertising and helped develop initiatives such as handset recycling and anti-bullying programmes. We also developed groundbreaking sub-brands such as Jaew and Wowbox to support new ventures.

Pajama provided brand guardianship across all business units.
We designed a bespoke typeface, which combines uppercase and lower case type to reflect the blurring of boundaries between official and casual language.
We created the Brand Centre to help store all the brand assets, image bank and campaign elements. It garnered one Gold Transform Award.
We created modular designs for all the business units website including a detailed e-commerce module, which garnered a DADI nomination and a Silver Transform Award.
The symbol is 3D and has infinite possibilities to animate.