Waku Waku

Pajama created the WakuWaku name and brand identity system for a new concept in fast food - environmentally friendly, organic and cooked in a wok. Currently piloting in Hamburg, WakuWaku will eventually be everywhere in Germany.
Waku Waku is about sustainability - health for the planet as well as health on your plate - and encourages a community spirit among its customers. The monkey mascot helps make the healthy eating and environmental concern fun for kids.