Designing a new business model for telco
WowBox is your new way to stay tuned in, have fun, earn free data and get great deals on data packs and rewards, available in Google play. Pajama designed the app including user journey and UX. Wowbox is piloted first in Grameenphone soon to be introduced to more Telenor markets.
We were enlisted by Telenor Digital to create a magazine app for Grameenphone with the opportunity to earn free data and other goodies through sponsored content.
The simple and colourful UI and UX made it hit with the youth audience. Along with the advertising strategy and film we made, the results was astounding.
6 months after launch, it achieved 14,000 new users and 800,000 clicks per day, selling a product every 5 seconds. The app received a 4.2 star review in Google Play.
This app has grown into a full fledged magazine app that allows users to track weather, sports news, celebrity gossip and more.