Championing fresh ideas

Branding for the voice of youth

We helped brand the Telenor Youth Forum in collaboration with Nobel Peace Prize Foundation, to make it appeal to aspiring young leaders who want to change their world.
  • Client Telenor Youth Forum
  • Deliverables Branding & strategy
  • Telenor Group’s annual Youth Summit brings 18-25 year old delegates from around the world to Oslo once a year. We were asked to refresh the Summit’s identity to reflect its growing visibility and help drive awareness in the countries from which delegates are nominated.

    Held in partnership with the Nobel Peace Prize foundation, the Forum aims to bring dynamic, socially engaged young people from many countries together to discuss initiatives they have launched at home. How digital and mobile technology can deliver or enhance these initiatives is a background theme of the discussions.

  • Pajama refreshed the brand by elevating the name from ‘Telenor Youth Summit’ to ‘Telenor Youth Forum,’ which emphasises the sharing of knowledge, experiences and ideas.

    The bubbles in the new logo recall leaven or yeast, reflecting the energy and social productivity that young people contribute to their societies.

TV graphics branding to introduce various content that took place in Oslo.
The brand is highly flexible, the Y symbol could morph to asterisk to heart to arrow.