Wacom Bamboo Viral

Pajama was commissioned to write and produce a viral to create buzz and build brand awareness for the launch of a new Bamboo 2.0 product. The film takes you on a trippy journey into the animated dreamscape of the Handman's Bamboo world.
The film received over 63,000 hits in its first week on YouTube. To further leverage the film's popularity, Wacom made it the focus of a competition engaging Wacom fans and new users to create an original soundtrack for the film.