California Arts Council

The California Arts Council asked Pajama for a launch film to build awareness and excitement about their 'Million Plates Campaign' which aims to raise $40 million in new annual funding for arts in schools and communities.
The film's purpose was to convey the intitiative's unique offer empowering every Californian to positively impact the arts in their state. The narrative covers all fields of the arts and drives a powerful call to action.