The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. Pajama Consulting have been nominated in the Best brand guidelines category for their work with the Telenor Group.
While most of the country languished in post Christmas blues it was all hands to the pump at Pajama Consulting. The independent brand and communications agency had not one but two rush jobs to fit into the first month of the year, with designs to excecute for both Norwegian Telecom Telenor and Swedish handset manufacturer Doro.
Pajama Consulting, a creative and digital agency from London, was appointed in August to handle European advertising for Doro AB. The pitch involved agencies from France and Sweden, where Doro is headquartered. Pajama was judged to be ahead on strategic insight and creative agility.
Alternatives to ‘Barclays Cycle Hire’? It wants legs. It should get people talking. How about Cyclon (ie Cycle London)? Lots of dynamic energy in that. “I got here by Cyclon” would become the cool way to take short trips around the city.
If you care for Apple’s modern, minimalist, high-quality aesthetics MS can only make you feel dirty, and not in a good way. It’s the brand that has made the difference, as much as the strategic boldness and vision.
Teo adds that low-fee markets are suddenly more attractive. ‘After all,’ he says ‘ if you have to manage on reduced fees in established markets, why not apply the same discipline in order to enter fresh territories?’.