Pajama Consulting has created a new brand identity and website for communications executive search firm Taylor Bennett. The consultancy says the identity created a more contemporary style.
Alternatives to ‘Barclays Cycle Hire’? It wants legs. It should get people talking. How about Cyclon (ie Cycle London)? Lots of dynamic energy in that. “I got here by Cyclon” would become the cool way to take short trips around the city.
Branding consultancy Pajama Consulting has appointed Simon Heys as digital creative director. Heys was formerly a partner at Tonic. He also worked on the new website for The Times.
If you care for Apple’s modern, minimalist, high-quality aesthetics MS can only make you feel dirty, and not in a good way. It’s the brand that has made the difference, as much as the strategic boldness and vision.
This year for the first time Pajama appears in Design Week’s annual Consultancy Survey, entering the list at number 90. We’re also rated the 8th most bullish brand consultancy in the UK.
Teo adds that low-fee markets are suddenly more attractive. ‘After all,’ he says ‘ if you have to manage on reduced fees in established markets, why not apply the same discipline in order to enter fresh territories?’.
‘Telenor`s design is unique in terms of its stretch and flexibility. It is used in both 2D and 3D settings and implies free movement in time and space. It is highly innovative in the world of branding. This is made even more evident in the setting of the congress here in Barcelona.’
I wasn’t trying to create a smart looking ‘swoosh’ but something jarring, breaking through and looking a bit like a human being saying ‘Wow it’s an amazing day!’ kind of thing. I wanted something that had a certain raw energy that could live in different worlds.
The consultancy uses art, either to inspire clients or as a point of dialogue. ‘Clients come to us when they want something surprising, extraordinary and seductive. The fact that we don’t see things in neat boxes is very attractive to them.’