Pajama Consulting, a London based branding and digital agency

Brand is business. The only way to achieve sustainable growth is to have your business strategy and brand strategy working hand in hand.
In an age of austerity, wouldn’t you rather walk on the bright side?.
Facebook invented a new economy which runs on the currency of like.
Be the brand you want to see in the world (as Mahatma Ghandi didn’t say).
To App or not to app, that depends on how it will enhance your brand. Rushing to make a generic app is more likely to tarnish your brand.
Strong brands are virtual monopolies, hence the premium they command. Is an iMac a computer or is it an Apple? The best has no competitors.
If your brand can’t cut through in the market place, then you face the ever increasing prospect of cut throat margins.
In the rebrand of starbucks or the failed attempt by GAP, both missed the opportunity to communicate a compelling idea.
Brands presuppose stable, coherent audiences (of consumers or customers, primarily) who have confidence in their ability to earn and spend.
Turning fans into brand advocates requires more holistic brand engagement than social network alone.
Despite a successful social media program, Pepsi’s sales were down from previous year. The simple question remains, do you love the brand?